Mød
Teamet

VI ER FOXTAIL

Mød David Steen & Alain Tang.

Foxtail er født ud af et ønske om at løse et meget simpelt problem: hvordan man bedre kan organisere sin iPhone oplader på en simpel og smukkere måde.

Det er nok noget de fleste af os kan nikke genkendende til. Hvad gør du med dit kabel når du er færdig med at oplade? Vikler kablet om adapteret, for at holde dem samlet? Bruger elastik? Knuder? For dem af os der rejser meget, da blev rodede kabler bare et irritationsmoment. Og det blev ikke bedre af at ledningen begyndte at knække også.

Hos Foxtail tror på vi det smukke ved at skære ind til benet og holde det simpelt. Vi tror på de små ting, detaljen, der gør en forskel, inspirerer os og skubber os fremad.

Vi ønskede at inspirere en ny tankegang om, hvordan vi håndterer vores originale oplader på en bedre måde. At små ændringer kan være med til at gøre hverdagen lidt nemmee. Indtil nu har Apple-folket ikke haft nogen seriøse mulighed for at ændre dette. Vi håber Foxtail vil inspirere den forandring, mens vi inspirerer det smukke ved at være bedre organiseret.

Det var derfor, vi skabte Foxtail.

Vores Mission

“To make beautiful, innovative and well-crafted products
that makes life more simple.”

Press

Why did we start Foxtail?

As former graduates, our Macbook and iPhone were our mobile office and we were frustrated with messy and cluttered charging.
We missed a beautiful way to better organize our cable and hold it together with the adapter in an easy way wherever needed.

Another frustration came from having to exchange old broken cables with new cables over and over again. Not only was it a waste of money, but it seemed like a waste of ressources, and so we felt an urgency to enable responsible care and inspire a new way to handle the iPhone charger.

Coming from our nordic roots,
loving form and function, the Foxtail was born.

For a long time, we were building the Foxtails ourselves from raw leather, which we sold at local markets and designstores. But in 2017, we decided to scale up our business and establish a proper brand and vision. In beginning 2018 we changed our company name to FOXTAIL, and managed to set up a more serious production which helped us introduce the product to the market.

Our mission is simple: to make beautiful, innovative and exceptionally well-crafted products that simplifies your life.

Download Logo Here